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Effective Video Marketing

How to Create an Effective Video Marketing Strategy

Video marketing – it is no longer a passing trend you can ignore. If you want your business to grow and succeed, you must embrace this aspect of marketing and ensure you create a strategy that will guarantee success.

No matter if you are just now entering the realm of video marketing or if you have been utilizing video for marketing purposes for several years, it is essential that you create a roadmap to outline what it is all for, where you want to go and how you are going to measure the success of your efforts.

The good news is, you don’t have to have an extremely detailed plan, since the performance of your first videos will reveal what modifications are necessary, but you do need a general idea of how you are going to align your video content with the goals you have for your business.

Creating a strong plan can mean the difference in knowing that your content is achieving the necessary ROI, or just throwing the metaphorical spaghetti at a wall and seeing if it sticks. Getting the right professionals hired, like the ones at, will allow you to have success with this new medium.
To create a viable plan, use the tips here.

What are You Trying to Accomplish with Your Video Content?

Create a video marketing mission statement. This statement should be a single line that:
  • Explains the type of content you are going to produce
  • Explains who you are creating the content for
  • Explains what you want them to take away from the videos you publish
If you want to justify a video that may not be related to the B2B product you offer, your business needs to know why you are doing this. What are you working to accomplish?
Create a statement similar to this:
“At (your business name), we make (description) video content for (your target audience), so they (take a certain action).

Define Your Video Topics and Create a Publishing Schedule

Once you have created your mission statement, you should then create specific topics and a publishing schedule. Just like you time your posts on social media to run on a consistent basis, you need to give your video marketing plan a schedule. Rather than posting a single video about something new that you offer, consider creating a series. Think about the story you want to tell and how you can create a number of videos to post over several weeks.
Using this strategy will ensure your viewers continue to come back to see the next chapter in the story.

Use Different Types of Videos

Not all videos you publish have to be focused on getting a sale. Instead, take some time to produce several different types of videos. For example, you can create videos that offer tips and tutorials on a specific topic, or even publish customer-generated videos. This is a great way to get your customers engaged and interested in what you have to offer.
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